Do I need to upload a list of contacts?

No. You paste your website and the agent finds matching companies and decision-makers itself, verifying each email address before anything is sent.

Does it send from my own domain?

No. Outreach is sent from warmed lookalike domains we operate on your behalf, so your real domain's email deliverability is never put at risk.

Prepaid credits, no subscription. Sending an email costs about $0.03 and verifying a contact about $0.01. New accounts start with $30 in credits.

Is cold email legal in the EU?

Business-to-business outreach is permitted in most EU countries under legitimate interest, provided the message is relevant to the recipient's role and opting out is easy. Pipestork includes a one-click unsubscribe and a postal address in every email, and blocks countries that require prior consent, including Germany, Austria, Italy and Switzerland.

How do I find out which lanes a company actually runs?

Import and export declarations are public records in a number of markets, and bills of lading are commercially available for others. That data lets you write about the actual route rather than guessing — which is the whole difference between a forwarder email that gets read and one that does not.

When should I approach a shipper?

Six to eight weeks before their tender reopens, so you are in the consideration set rather than asking someone to break a contract. Ad-hoc space offers work in between, but they win shipments rather than accounts.

Cold email by industry · freight forwarders

Cold email for freight forwarders and logistics providers

Shippers do not switch forwarders because someone emailed a capability list. They switch because a specific lane is expensive, a customs regime just changed, or their current forwarder missed a sailing. Outbound in this vertical lives or dies on lane specificity — the email has to be about a route the reader actually runs.

Who you are actually selling to

Supply Chain Manager: Owns the operational relationship and knows exactly which lanes hurt. The best target in most mid-sized shippers.
Procurement / Purchasing Manager: Runs the tender. Right target if your angle is being included in the next RFQ round rather than winning a shipment now.
Owner / MD: At smaller importers, where logistics is not a dedicated function and freight cost is visibly a top-three line item.

The trigger worth waiting for

A tariff or customs change on a lane they run, a new supplier country appearing in their import records, port congestion on their route, or the annual tender cycle. Import and export records are public in many markets and are the strongest targeting data in this industry.

What works

+Naming the lane. "Ningbo to Antwerp" is a different email from "Asia-Europe".
+A concrete rate or transit-time comparison for that lane, dated. Vague savings claims are ignored.
+Addressing the switching cost honestly. Everyone knows changing forwarder is painful; pretending otherwise loses credibility.
+Timing the approach to the tender cycle, and asking to be included rather than to replace anyone.

What fails

−"We offer air, sea, road and rail freight with global coverage" — true of every competitor.
−Rate quotes with no lane or volume context, which read as invented.
−Emailing a warehouse or ops address rather than the person who owns supplier relationships.

A worked opener

Subject

Ningbo–Antwerp, week 38 space

Body

You are bringing in roughly two forties a month out of Ningbo — the lane where most of our new clients this year were being quoted well above the current market after the Q2 spike settled. We have allocation on week 38 and can show you the rate before you move anything. If you are locked into a tender until year-end, tell me when it reopens and I will come back then.

Why it works: It names the lane and the approximate volume, offers a dated and checkable action, and explicitly hands the reader an easy non-rejection reply — which is what actually starts the relationship.

Compliance notes

Ordinary B2B rules. Take care with claims about rates and transit times: in freight these are checkable within a day, and an inflated number destroys the relationship faster than no email at all.

Questions

How do I find out which lanes a company actually runs?: Import and export declarations are public records in a number of markets, and bills of lading are commercially available for others. That data lets you write about the actual route rather than guessing — which is the whole difference between a forwarder email that gets read and one that does not.
When should I approach a shipper?: Six to eight weeks before their tender reopens, so you are in the consideration set rather than asking someone to break a contract. Ad-hoc space offers work in between, but they win shipments rather than accounts.

Have the agents do this for you

Everything on this page is what a good freight forwarders campaign needs someone to work out. Pipestork works it out from your website — the profile, the companies, the decision-makers, the sequences — and sends from warmed mailboxes, not your domain.

Try it with $30 in credits →