Do I need to upload a list of contacts?

No. You paste your website and the agent finds matching companies and decision-makers itself, verifying each email address before anything is sent.

Does it send from my own domain?

No. Outreach is sent from warmed lookalike domains we operate on your behalf, so your real domain's email deliverability is never put at risk.

Prepaid credits, no subscription. Sending an email costs about $0.03 and verifying a contact about $0.01. New accounts start with $30 in credits.

Is cold email legal in the EU?

Business-to-business outreach is permitted in most EU countries under legitimate interest, provided the message is relevant to the recipient's role and opting out is easy. Pipestork includes a one-click unsubscribe and a postal address in every email, and blocks countries that require prior consent, including Germany, Austria, Italy and Switzerland.

Is cold email worth it when my market is only a few hundred companies?

Yes, but the approach inverts. With a small market you are not running a campaign, you are running a hand-built list where each email is worth writing individually and the sequence is measured in months. High-volume tooling used carelessly here does real, lasting damage.

Should I email engineers or procurement?

Engineers, in almost every case. Procurement executes a specification; the engineer writes it. Winning the specification is what wins the account, and it happens long before an RFQ appears.

Cold email by industry · manufacturers

Cold email for industrial manufacturers and suppliers

This is the vertical where high-volume cold email makes least sense and targeted cold email works best. Your total addressable market might be four hundred companies worldwide. Sending to all of them badly burns the market permanently; sending to sixty of them well, with technical credibility, is a real channel. Expect cycles measured in quarters.

Who you are actually selling to

Design or Process Engineer: Specifies the component or material. Frequently the person who actually decides, long before procurement is involved.
Procurement Manager: Owns the commercial relationship but rarely initiates a change — they execute a specification someone else set.
Plant / Operations Manager: The right target when your pitch is uptime, throughput or scrap reduction rather than unit price.

The trigger worth waiting for

A new product line, a plant expansion, a supply disruption in their current source country, a reshoring decision, or a materials cost shift. Trade press and planning applications carry these signals well before they are widely known.

What works

+Technical specificity to the point of discomfort — tolerances, materials, certifications. Engineers trust detail and distrust polish.
+Offering a sample or a test piece rather than a meeting. It converts an email into a physical evaluation.
+Naming the certification or standard you hold that their application requires.
+Accepting the long cycle. A reply saying "not now, we resource in 2028" is a good outcome; treat it as a dated follow-up rather than a loss.

What fails

−Marketing language of any kind. "Innovative solutions" reads as a company with nothing technical to say.
−High-volume sending. In a market of four hundred buyers, a bad campaign is not a bad quarter, it is a burnt market.
−Emailing procurement first with a technical differentiator they cannot evaluate.

A worked opener

Subject

PEEK bushings, ISO 10993 — sample?

Body

You are running injection-moulded PEEK bushings in the surgical line. We hold ISO 10993 on the same grade and our lead time is currently four weeks against the eleven most of the market is quoting. Happy to send five pieces to your test lab — no commitment, and I will not chase you about it. If you are single-sourced and content, say so and I will leave it there.

Why it works: Pure technical content, a concrete lead-time claim, a physical next step, and an explicit exit. No adjectives.

Compliance notes

B2B throughout. The practical constraint here is not law but reputation: industrial sectors are small and people move between the five companies that matter. A sequence that annoys one engineer is known to the others within a year.

Questions

Is cold email worth it when my market is only a few hundred companies?: Yes, but the approach inverts. With a small market you are not running a campaign, you are running a hand-built list where each email is worth writing individually and the sequence is measured in months. High-volume tooling used carelessly here does real, lasting damage.
Should I email engineers or procurement?: Engineers, in almost every case. Procurement executes a specification; the engineer writes it. Winning the specification is what wins the account, and it happens long before an RFQ appears.

Have the agents do this for you

Everything on this page is what a good manufacturers campaign needs someone to work out. Pipestork works it out from your website — the profile, the companies, the decision-makers, the sequences — and sends from warmed mailboxes, not your domain.

Try it with $30 in credits →