Do I need to upload a list of contacts?

No. You paste your website and the agent finds matching companies and decision-makers itself, verifying each email address before anything is sent.

Does it send from my own domain?

No. Outreach is sent from warmed lookalike domains we operate on your behalf, so your real domain's email deliverability is never put at risk.

Prepaid credits, no subscription. Sending an email costs about $0.03 and verifying a contact about $0.01. New accounts start with $30 in credits.

Is cold email legal in the EU?

Business-to-business outreach is permitted in most EU countries under legitimate interest, provided the message is relevant to the recipient's role and opting out is easy. Pipestork includes a one-click unsubscribe and a postal address in every email, and blocks countries that require prior consent, including Germany, Austria, Italy and Switzerland.

Assistant or procurement?

Assistant, unless the company is large enough to run a formal travel policy. The assistant can start using you next week; procurement can only start a process.

How do I get past the incumbent?

You usually do not displace them, you get added as the second name for when they fail. Ask for one journey, be flawless on it, and the assistant will move volume across on their own.

Cold email by industry · corporate ground transport

Cold email for corporate travel and executive ground transport

Almost every provider in this vertical emails the wrong person. The Head of Procurement signs the contract, but the person who decides whether you are ever used is an executive assistant who has been let down once and will not risk it again. Write to procurement and you enter a tender you will lose on price. Write to the assistant and you are competing on reliability, which is the thing you can actually win on.

Who you are actually selling to

Executive Assistant / PA to the C-suite: The real buyer. Books the car, absorbs the blame when it fails, and keeps a private list of providers who have never let them down. Getting onto that list is the entire sale.
Office or Facility Manager: Owns transport where there is no dedicated travel function — typically 50 to 500 people. Buys on one supplier for everything rather than best-in-class.
Travel Manager: Exists above roughly 1,000 employees. Runs a policy and a preferred-supplier list, and the conversation is procurement-shaped from the first email.

The trigger worth waiting for

A change that breaks an existing arrangement: a new office address, a merger, an executive appointment, a board or investor event on a published date, or a company taking on a site in a city where their current provider has no cars. An assistant who is content with their current provider will not reply to anything; an assistant whose provider just failed at an airport will reply the same day.

What works

+Writing to the assistant as a professional peer rather than as a gatekeeper. They are the decision-maker, and being treated as an obstacle is the fastest route to the bin.
+Leading with the failure mode they fear — a late arrival, a driver who does not speak the passenger's language, a car that does not turn up at all — and saying precisely what you do differently.
+Naming the geography. "Drivers in Brussels, Antwerp and Luxembourg" is concrete; "nationwide coverage" is what everyone claims.
+Offering one journey rather than an account. Assistants test suppliers on something low-stakes before they will risk the CEO.

What fails

−Fleet photographs and vehicle lists. Buyers assume the car is fine; that was never the doubt.
−"Premium", "luxury", "VIP" and "bespoke" in one sentence — indistinguishable from every competitor and completely unfalsifiable.
−Emailing procurement first at a mid-sized company. It converts a relationship sale into a price comparison you are unlikely to win.
−Discount offers. The assistant is not spending their own money and price is rarely the reason they switch.

A worked opener

Subject

standby cars in Brussels

Body

When a board meeting overruns, the risk is not the car, it is the twenty minutes spent finding one that is free. We hold standby drivers in Brussels and Antwerp for exactly that, and every booking gets a named contact rather than a dispatch line. Our drivers can take your own vehicles, so there is nothing to change on the day. Worth one journey to test us?

Why it works: It names the assistant's actual failure mode rather than the vehicle, gives two checkable cities, answers the "we already have a fleet" objection in one clause, and asks for a single low-risk trial instead of an account.

Compliance notes

Ordinary B2B to a work address. The one thing to keep out of your outreach is passenger detail: an executive's movements, flight numbers or home address are personal data of a third party who has not heard of you, and referencing them to prove you did your research is both a privacy problem and deeply unsettling to receive.

Questions

Assistant or procurement?: Assistant, unless the company is large enough to run a formal travel policy. The assistant can start using you next week; procurement can only start a process.
How do I get past the incumbent?: You usually do not displace them, you get added as the second name for when they fail. Ask for one journey, be flawless on it, and the assistant will move volume across on their own.

Have the agents do this for you

Everything on this page is what a good corporate ground transport campaign needs someone to work out. Pipestork works it out from your website — the profile, the companies, the decision-makers, the sequences — and sends from warmed mailboxes, not your domain.

Try it with $30 in credits →